Production Meetings.

10th November 2010
In today's lesson, we had a production meeting about the details for our music video. We discussed what our genre will be, a detailed audience profile, the resources needed, the experts help that will be needed, the budget that is needed, the song we will use and the company name.

To begin with, we thought that the company name was an important aspect to start to think about as it will be our label and identity on every file. We decided to combine the four of our names and came up with the name TARC LTD. (Tiyonne, Abigail, Renee and Cara). Before coming up with this name, we came up with various other ones which didn't quite work and debated and negotiated to come to a final decision.
After we had sorted out the name of the company, we then went on to establishing the genre of the music video and decided that we will do a mix of the blues and a comedy genre/theme for our music video as it reflects and fits our video storyline very good.
We can not use another artists song that is recent for copyright reasons so the other options are to use someone else's song in which they have written and they give you permission to make a video for, write your own song or use a song that is from over a decade ago as the copyright infringement is less serious then one that has been created recently. We have decided to use a song from over a decade ago. We thought of the following ideas to fit our storyline in the video:
Mariah Carey ft Boys II Men - One Sweet Day
Whitney Houston - I will always love you
These are songs that are very appropriate for the video and will definitely be considered.
The resources that I will need for the production process and the rehearsals are:
- Video camera
- Computer (mac - software)
- Artefacts: box
- Set - house/ real house
(open field in which we can film and possibly dig)
- Black clothing/ costumes
They are just a few of the main resources that will be needed.
In order to create the music video, we will be needing the help of various professionals and experts in filming so that our creation will be successful. Fortunately, we can find all of that help within our school community from Mr Mackintosh, Mr Ianananandrea and Niraj Chag as they are experienced in this sector.
To create our video, we do not really need a budget, however if money is needed, it will only be about £20. This isn't a lot at all and we can make this money by doing a fundraiser in school.
It is important that we recognise the audience of our music video as this may shape the way we do our music video to fit the audience. We decided that the target audience would be those who are 12+ as their are elements of sadness within it. Also we said that it is for people who appreciate humour as we have added aspects of abstract humour and it is suitable for both males and females.

8th December 2010
Ideas for the video