Production Meetings.

10th November 2010
In today's lesson, we had a production meeting about the details for our music video. We discussed what our genre will be, a detailed audience profile, the resources needed, the experts help that will be needed, the budget that is needed, the song we will use and the company name.

To begin with, we thought that the company name was an important aspect to start to think about as it will be our label and identity on every file. We decided to combine the four of our names and came up with the name TARC LTD. (Tiyonne, Abigail, Renee and Cara). Before coming up with this name, we came up with various other ones which didn't quite work and debated and negotiated to come to a final decision.
After we had sorted out the name of the company, we then went on to establishing the genre of the music video and decided that we will do a mix of the blues and a comedy genre/theme for our music video as it reflects and fits our video storyline very good.
We can not use another artists song that is recent for copyright reasons so the other options are to use someone else's song in which they have written and they give you permission to make a video for, write your own song or use a song that is from over a decade ago as the copyright infringement is less serious then one that has been created recently. We have decided to use a song from over a decade ago. We thought of the following ideas to fit our storyline in the video:
Mariah Carey ft Boys II Men - One Sweet Day
Whitney Houston - I will always love you
These are songs that are very appropriate for the video and will definitely be considered.
The resources that I will need for the production process and the rehearsals are:
- Video camera
- Computer (mac - software)
- Artefacts: box
- Set - house/ real house
(open field in which we can film and possibly dig)
- Black clothing/ costumes
They are just a few of the main resources that will be needed.
In order to create the music video, we will be needing the help of various professionals and experts in filming so that our creation will be successful. Fortunately, we can find all of that help within our school community from Mr Mackintosh, Mr Ianananandrea and Niraj Chag as they are experienced in this sector.
To create our video, we do not really need a budget, however if money is needed, it will only be about £20. This isn't a lot at all and we can make this money by doing a fundraiser in school.
It is important that we recognise the audience of our music video as this may shape the way we do our music video to fit the audience. We decided that the target audience would be those who are 12+ as their are elements of sadness within it. Also we said that it is for people who appreciate humour as we have added aspects of abstract humour and it is suitable for both males and females.

8th December 2010
Ideas for the video

4.1: Movie Storm Software.

Movie Storm: Education tools for the YouTube Generation.

Movie storm is a new medium for making music videos and is great for teaching and learning. It allows you to create your own creative and innovative films and videos without having to be a professional film maker. It gives everyone the opportunity to get a head start in film making and acts as a starting point for those aspiring to become a film director. It enhances general teaching and learning by providing access to a foundation of solutions, such as videos and lesson plans, created by teachers to share with other teachers and available for free.

4.1: Development of Record.

Black and White - No Sound.

This is one of Charlie Chaplin's films that are in black and white with no sound. It is from 1914 and is a great example of the development of record and represents what record was like then.

Black and White - With Sound.

This is a clip from a series of episodes of the sitcom "Laurel and Hardy" and it is from 1934. It is a black and white programme with sound and speech which immediately shows a development from silent films.

Colour Recording.

This is a recording that was done by someone using a video camera or even a mobile phone. The video is in colour and a vast improvement has happened since the 1934 clip. Now recordings can not only be made on computers but on mobile phones too! It is now so easy to record something.

Music Video.


This is a perfect example of a music video that demonstrates the use of special effects, transitions, different camera shots and a clear representative of modern technology. It is of a high quality standard and shows the vast development of recording technology from Charlie Chaplin's time. In comparison to eachother, you can immediately spot the individual differences and advances between them.

4.1: Storing Records.

The Jungle Book on VHS (Video Home System)

Jungle book was first made in October 1967 but during the 70's VHS was introduced. The film was then re-produced into VHS and was released in 1991.
It took a team of people from the Walt Disney company and the use of digital technology to reproduce it. In comparison to modern films created in this century, the overall quality of the film is quite poor and not as sharp as today however it is a classic. I think one of the factors that would have contributed to the poor quality of the film would be the period that it was created in. Since the 90's, technology has advanced a lot and new versions of home entertainment has been produced.

According to the technological website tech target, VHS is "a widely adopted videocassette recording (VCR) technology that was developed by Japan Victor Company (JVC) and was put on the market in 1976". It was the beginning of modern home entertainment and was a way for people to watch their films at home.

Destiny's Child - Destiny Fulfilled on CD

4.1: Sources

http://www.historyworld.net/wrldhis/PlainTextHistories.asp?historyid=ab78
http://www.aes.org/aeshc/docs/audio.history.timeline.html

http://www.theiet.org/about/libarc/archives/exhibition/sound/digital.cfm

4.1: History of Web-based

In 1842, Charles Babbage invented an analytical engine for performing and storing calculations. This is when the age of computer began. In 1943, almost exactly one hundred years later, the US army switched on the first computer. The importance of communications meant that the recording of sound was one of the first applications in which computer research was devoted to.

4.1: The History of Audio.

Audio is sound that is capable of being heard. It started from humble beginnings and eventually progressed on a wide scale.
The History of Audio:

• Thomas Alvi Edison succeeded in recovering Mary's Little Lamb from a strip of tinfoil wrapped around a spinning cylinder, whilst working in his lab. 1877
• The first music is put on record: cornetist Jules Levy plays "Yankee Doodle" 1878
• Clement Ader accidentally produces a stereo effect at the Paris Opera using carbon microphones and armature headphones. 1881
  
• Marconi achieves wireless radio transmission from Italy to America. 1895
• Lee DeForest invents the first ever electronic amplifier. 1906
• Enrico Caruso is heard in the first ever live broadcast from Metropolitan, NYC 1910
• The Radio Corporation of America was founded. 1919
• The first commercial AM radio broadcast is made by KDKA Pittsburgh, PA. 1921
  
• Dr. Harry F. Olson of RCA patents the first cardioid ribbon microphone using a field coil instead of a permanent magnet. 1932
• BASF makes the first tape recording of a symphony concert. Sir Thomas Beecham conducts Mozart. 1936
• Walt Disney's "Fantasia" is released, with eight-track stereophonic sound. 1940
• Commercial FM broadcasting begins in the US. 1941
• Ampex produces its first tape recorder (MODEL 200). 1947
• Ampex produces its first professional studio recorder. 1949
• Ampex produces a portable tape recorder.
  
  The first commercial 2-track stereo tapes are released. 1954
• Gerhard Sessler and James West patent the electret microphone whilst working at Bell Labs. 1963
• Sony releases the first CD player. 1982
• Fiber-optic cable is used for long-distance digital audio transmission, linking New York and Washington, D.C. 1983
• The Apple Corporation markets the Macintosh computer. 1984
• The first digital consoles appear. 1986
• Dolby proposes a 5-channel surround-sound scheme for home theatre systems. 1990
• MP-3 players for downloaded internet audio appear. 1998
  

4.1: History of Recording Technology.

History of Recording Technology.

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